“Set Targets that Are
Meaningful to You.“
Now you know just about everything you need to apply the 10X rule to your life. There’s just one last thing to figure out: how will you choose your goal?
Well, what you definitely shouldn’t do is follow in the footsteps of others who simply adopt the targets imposed upon them by their social context.
Take the concept of customer satisfaction as an example.
Even though people are constantly told that satisfied customers are of the utmost importance, most companies don’t have enough customers in the first place; their real target should be to increase their customer base.
Not only that, but with the 10X mindset, you don’t need to live in fear of poor customer satisfaction because you’ll always deliver above and beyond people’s expectations.
As a result, you can focus your energy on finding new customers.
In fact, truly successful brands like Google and Apple always put customer acquisition before customer satisfaction.
And keep in mind that feedback from a customer, even if negative, is always valuable, as it shows you how you can improve.
Another target that’s good to keep in focus is name recognition.
You should consider your name your most valuable asset and make it synonymous with what you stand for.
So, do as these successful companies have done and proudly advertise what you have to offer.
If your goal is to sell 100,000 units of your product, you should consider exactly how to get there.
Do you need to increase your marketing budget, or should you develop a great advertising strategy?