Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

Written by Rivka Hodgkinson New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. There are so many platforms to use—Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and so on. Each social media … Continue reading Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

The Problem with Prospecting & Recruiting with Social Media

Written by FERNY CEBALLOS If you're prospecting and recruiting on social media, there are many pitfalls you need to avoid in order to successfully build your organization. First, before we talk about the top 5 WRONG ways to recruit on social media, let me quickly tell you my story… It's been over a decade since I … Continue reading The Problem with Prospecting & Recruiting with Social Media

3 ways to usefully loose control of your brand

By Tim Leberecht The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that … Continue reading 3 ways to usefully loose control of your brand