Written by WHIT AND CARI HIGHAM
If you find yourself constantly distracted by the “next big thing,” and never focusing long enough to get any REAL results in your network marketing business, then you might be suffering from “Shiny Object Syndrome!”
If that sounds familiar, don’t fret!
There’s a proven cure to boosting your bottom line FAST, which we’ll discuss at length below, but first, let’s examine the nefarious nature of this malady that causes so many businesses to sputter and ultimately fail.
Shiny Object Syndrome (SOS) is a “disease” that afflicts almost every entrepreneur…
Because let’s face it, it often feels like you’ve overwhelmed with 10,000 urgent to-dos to keep your business afloat and it can seem darn-near impossible to know exactly where to focus your limited time, attention, and energy.
Here are some acute symptoms of SOS:
- Chasing “the one”: Jumping from one opportunity to the next, to the next…
- “Toe dipping”: Promoting multiple offers, products, or services; never giving any one thing your full, undivided attention
- Chasing one marketing tactic—“Squirrel!”—after another, dabbling here and there without any real commitment or direction
Sadly, these business-sabotaging traits plague to way too many struggling entrepreneurs!
After 30 or 60 days they’ll say…
“Well, this isn’t working for me; guess I’ll try something else!”
Well, in case you haven’t guessed…
Constantly jumping from one thing to the next is the quickest way to burn through all your resources—physically, mentally, and financially—and will leave you high and dry without ever producing profitable, sustainable results.
Luckily there’s only ONE keystone to success in the network marketing industry
And once you focus exclusively on securing this essential asset, you can free yourself from getting trapped in your head, doubting your course, and never taking enough sustained action to produce meaningful results.
So what’s the ONE thing you need?
The ONE thing that will enable your success, regardless of what opportunity you’re promoting, what product you’re selling, or what marketing strategy you’re leveraging?
The ONE thing that all leaders, top earners, and successful businesses of all kinds have in spades?
Yep, think about it…
Every leader, by definition, has followers.
Every top earner and top recruiter has a large network of recruits and customers.
Every successful business is the result of a growing, passionate audience.
Whether you’re building online or off, the central tenet is the same…
If you’re not building an audience, you’re not building a business.
Because, let’s face it, if you don’t have an audience to market to, your business simply isn’t going to grow.
Now, is that audience going to come overnight? No.
Will it come easy and without investment? No.
Because building your audience is exactly like building any other relationship in your life.
Do colleagues, friends, partners appear overnight? No.
It takes time to get people to know, like, and trust you.
It takes work, hard work, and patience.
This is exactly how it works in network marketing too.
But once you’ve earned that trust and put in the time and effort, focusing on building your audience is going to get you so much further than jumping from thing to the next (which honestly, will get you nowhere.)
So that’s step one, the unequivocal KEYSTONE of your business…
Face it: no matter how great your product, service, or sales system is…
If you don’t have an audience to bring that system to… it doesn’t matter.
So, when you’re starting out, you’ll want to focus on growing your audience FIRST.
You need an audience to sell to and recruit from.
It won’t come overnight. It won’t magically fall into your lap.
You’ve got to EARN your audience.
It doesn’t matter how great the scripts are or how great you are, if people don’t know you, it’s going to be hard to convert them.
Think about it like dating…
If someone wanted to make things “Facebook Official” on the first date…
You’d be a little turned off and maybe even creeped out, right?
If someone’s going to do business with you, or join your team, you have to build a relationship first.
The best way to build a relationship with your audience?
You start by putting out valuable content.
In fact, this is the “secret” to attraction marketing!
When you’re creating content, you’re creating consistency, you’re creating focus, and you’re creating value.
You’ve giving people a REASON to follow you and your business, to stay tuned-in to what you’re putting out, and you’re also building interest in your products, service, or opportunity.
With time and effort, by consistently putting out meaningful content with real value that people want to read or watch, you will grow your audience.
It’s that simple.
Now, as we’ve been alluding to, it’s not enough to simply have an audience.
You have to have a RELATIONSHIP with that audience.
So the next step in this process is to engage with your audience.
Once you have a following, even a small one, of people who are interested in your content, then you can start engaging with your audience.
As people watch or read your content, they’ll inevitably post comments.
Engage with those comments.
Most of these comments won’t lead to fruitful discussions, but some will.
Be open and frank; people value authenticity and honesty.
By holding discussions with your audience members, discussions that are authentic, honest, and open, then you can start getting your audience to know you, like you, and trust you.
You can start building rapport with your audience, opening up to them with your personal thoughts or history.
But, here’s the thing…
It’s not enough to just have an audience that likes and trusts you.
Rapport is the starting point.
But there are plenty of people who like and trust you, but will still not be interested in buying anything from you.
The next step is you have to build influence over your audience to compel them to buy or join.
Here’s the thing:
No one likes to buy.
No one likes being pushed into making a decision.
Thus, your goal is to make the customer feel like THEY made the decision to buy and were not forced into anything.
So, how do you make buying feel like it’s your audience’s decision?
You guessed it, with influence!
Influence is subtle. It’s not overt.
You’re not pitching. Instead, you’re influencing your audience to buy.
And the best way to build influence with your audience is by…
Providing a SOLUTION to your audience’s problems.
As you’re engaging with your audience, you’ll start learning about their particular pain points, the problems that trouble them.
Let’s say you’re in the weight loss industry, then you’re audience likely includes many people trying to lose weight.
So, after you’ve built rapport with your audience and earned their trust, then you can start promoting to your audience by demonstrating your expertise in how to solve their problem.
Importantly, this doesn’t mean SPAMMING your audience.
It doesn’t mean replying to a comment with a pitch, or tagging that person in a pitch, or posting a pitch on their profile.
Don’t “pounce” on a person simply because they’ve shown the slightest interest.
That will make you come off as needy and desperate.
Instead, you want to lead with the SOLUTION…not the product!
Give your audience something of value, tell them about your solution to their problem, then, when they ASK YOU about your product or service, that’s when you can privately start a targeted sales conversation.
By that point, you’re filtered out the “naysayers,” people who not interested, and anyone not ready to actually solve their problem.
Now, if you want to learn more about how to create social media influence…
Then check out our FREE 10-Day Online Recruiting Bootcamp!
There, our CEO Ferny Ceballos will show you exactly what to do and how to position yourself, so you can know how to attract an audience and build the trust you need to have real influence.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them) and all online!
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business.
So if you’re ready to get started…
Just click this link to get immediate access to my FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!
Just like anything else in business, this will take work and study.
But ultimately, you can enhance your skill set by moving your business into the 21st century, the online century!
I look forward to working with you.