BY PAM NEELY MAY 17, 2022
Want to know why people buy – or don’t buy – from you? Understanding customer pain points will explain a lot.
Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this.
People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone’s purchase decision, they’ll ultimately buy something because it solves a problem.