How can you improve the conversion rate of your blog? One way is to use remarketing. This allows you to reach your blog readers on other platforms. Using this technique, you can show them the same ads across the web, increasing your chances of converting your blog readers into leads or paying clients.
Providing a feeling of exclusivity
If you want to cultivate a sense of exclusivity in your blog, consider offering value-added resources and webinars. A brand that values content should consider providing regular webinars and should avoid self-promotional videos. Webinars should cover topics that complement your blog articles and offer value to the reader. You can advertise these webinars in your blog articles and direct readers to sign up.
Create a sense of urgency
Creating a sense of urgency is another proven marketing tactic. It capitalizes on consumers’ innate fear of missing out on special offers. It also leverages the target audience’s affinity for exclusivity, which implies that something is unique and limited in availability. When used effectively, this tactic strikes a winning balance.
Providing a content upgrade
A content upgrade is a great way to convert readers of your blog into leads. It doesn’t cost your prospect a single penny and is incredibly powerful. The only thing that you need from them to get access to the content upgrade is their email address. If you do it right, this simple strategy can produce tens or hundreds of leads per thousand blog visitors a year.
Topic related to the content
To provide a content upgrade, you should choose a topic related to the content you have written in your blog. For example, if your blog post is about setting up Google Analytics, you can offer an exclusive video or PDF guide. Another option is a PDF guide on the top 5 filters to add in Google Analytics.
Understand your market
Creating a content upgrade that is distinct from those of your competitors is important. This requires taking the time to understand your market and use a rank intelligence tool. You can apply the same process to other content on your website. Your content should portray your expertise and add value.
Delivers a win for your readers
Your content upgrade can be a free eBook, downloadable PDF version of your article, a video tutorial, a checklist, or a resource guide. Whatever you choose, make sure that the content upgrade delivers a quick win for your readers. It should solve their problems or help them achieve their goals.
Content upgrade forms
Providing a content upgrade is another great way to convert readers of your blog into leads. Creating a content upgrade form for your blog is easy with services like Gravity Forms or ThriveThemes. Just be sure that the form includes a headline and a call to action.
Lead generation strategies
Lead generation strategies should be a priority for every blogger. While lead magnets are essential, content upgrades are an effective way to implement them without the need for a complex lead magnet. Unlike lead magnets, content upgrades don’t need to be extensive. You can also reuse or expand on them if needed.
More traffic to your blog
Providing a content upgrade to convert readers to leads can help you get more traffic to your blog. By providing an additional incentive, you can get a higher conversion rate than you would otherwise have. Ultimately, content upgrades can result in more traffic and profits for you.
Providing a call-to-action
Providing a call-to-action on your blog post can be a powerful marketing strategy. The key is to make the call-to-action easy for the reader to complete. Remove all roadblocks and ensure that the call-to-action is the first thing your readers see.
Call-to-actions can take many forms, from beautifully designed buttons to well-written lines of text. The best ones are simple, clear, and logical extensions of your blog post content. For example, you might provide a link in your article to a related article or a free demo of your product. However, you don’t have to limit yourself to this option. You can also include a comment-based call-to-action, where you ask your readers to leave a comment.
Adding a call-to-action at the end of each blog post is another great way to engage readers. You can ask them questions about their experiences or how they can implement your tips. Ideally, you’ll ask a different question at the end of every post, so your readers don’t become bored and uninterested in the call-to-action.
Providing a call-to-action on your blog is a crucial tool for generating leads. However, if you’re not sure how to make your CTA stand out, here are a few best practices. The most effective CTA is the one that gives readers an incentive to subscribe to your blog and take action.
Your blog is a powerful content marketing strategy, but it won’t be effective without a call-to-action (CTA). It guides your readers to an action you want them to take. Without a CTA, your readers will have a tough time converting to leads.
Your call-to-action can be placed in a variety of locations, including your blog post, homepage, social media, and emails. The call-to-action should always have a clear purpose and be simple to understand. Make sure your call-to-action is clear and reflects your brand’s voice and culture. You should also continue to test your call-to-actions to ensure that they are effective.
Another effective CTA is to provide a newsletter. Your readers subscribe to your newsletter because they’re interested in your brand and your content. However, many of them are not your ideal customer, so you’ll need to push them a bit more to convert them into customers. In addition, you need to make sure that your newsletter contains at least one call-to-action for each email.
See how Hubspot turns leads into paying customers